Monday, May 18, 2009

Can You Win Her Back If You Made Her Mad?

Women are extremely loyal with girlfriends as well as
brands. Not only that, but they tell EVERYONE about
their experiences. Good or bad.

So if you've made her mad, the best thing you can do
to get her loyalty is great customer service. Customer
service is often the first place businesses ignore
because of the pressure to keep up in so many other
areas. But it's never been more important than now.

If your business has lost a female customer, here are
some strategies to getting her back in the fold:

1. Offer a discount to give your business another try;

2. Write a long letter of apology and let her know you
want her business back;

3. Make her feel cared about and special - the key to
regaining trust.

Obviously these same techniques make sense when it
comes to getting male customers back under your wing
as well. That's what is so wonderful about embracing
these strategies that reach women. We ALL benefit from
a new and effective approach!

If you're looking to reach the female market, you have
to speak HER LANGUAGE. For the first time ever you can
learn to write copy SPECIFICALLY for women. On May 20,
Lorrie Morgan-Ferrero of Red Hot Copy is holding a
hands-on, virtual series for 8 weeks called the "The She
Factor Copywriting Bootcamp."

Want a sneak peek for FRE`E, grab her information-packed
webinar called "How to Successfully Market to Women."

You'll learn a ton about the new copywriting rules!
But video won't be posted long because the Bootcamp
starts soon! Get all the details here http://budurl.com/mvr9