Enthusiasm - What For?

By Connie Cantillo

Do you know why people take the time to listen to you? Or maybe you have noticed that people make excuses not to be around you or they need to suddenly hang up on you? The secret is in what your listener perceives from you – not necessarily what you are saying. Let me explain it to you in very simple words.

Enthusiasm is Catchy:
Having enthusiasm when you talk or write about your family, yourself or your business is key for your listener to want to hear more. It catches your listener’s attention – drawing him or her to you. It is important that you smile when you are talking even if it is through the phone. I guarantee that the person on the other end does “see” that smile through your conversation. This is true as well when you write. If you smile when you write your copy it will translate into the words you are writing, so the message reaches your readers with the same enthusiasm. Hard to believe, but it’s true.

Enthusiasm is Contagious:
Have you noticed that when you carry enthusiasm in your message the response you get from your listener is enthusiastic? That’s because enthusiasm is contagious. The words you say are so full of energy and belief that your listener or reader perceives these feelings from you. He or she is automatically drawn to you and wants to listen closely because he or she believes what you say.

Enthusiasm is Positive Energy:
Have you noticed that when you are enthusiastic you glow with positivism? That’s because enthusiasm is a feeling full of positive energy. There is nothing negative about being enthusiastic. Positive energy attracts positive results (Law of Attraction). People can’t help but to respond positively to your words. They accept what you are saying with much more confidence. They allow you to lead them.

Enthusiasm is KLT:
What is KLT? Know, Like and Trust. When people are caught or engaged in your conversation, they start to know you. As they know you, they start to like you and finally your positive energy will give them the trust they need to continue listening and following you. You are now the expert. They want to hear more from you.

Enthusiasm is a Money Maker:
I guess by now you know why Enthusiasm is a Money Maker, right? When people Know, Like and Trust you they have no problem in hiring your services or buying your products. Your enthusiasm has created this path. Don’t expect it to happen immediately. Some people need more time and information than others to finally get to know, like and trust you. Just be persistent with enthusiasm!

Love what you do and do what you love, it really pays off!!

3 Business Killer Syndromes - Are You Contaminated?

By Connie Cantillo

Are you contaminated with business diseases that you choose not to recognize or maybe even worse, you just don’t know you have them? Through my years of experience in the corporate world and now as a business owner myself, I found that there are at least three business diseases that many entrepreneurs or solo professionals are contaminated with, but do not recognize or simply choose to ignore. These three major issues are like diseases that slowly can kill any business.


Syndrome #1 - “Yes, No Problem”:
In your rush to get your one man business to a profitable level you often, if not always, find yourself accepting every single project from every single client. New prospects quickly are accepted because you need the “money”, right? Well, even though you think your business is being successful it actually is getting very sick… you are getting physically and emotionally sick. Before you hit this stage you need to stop for a moment, step back, put your business and your personal life on a balance and analyze what is happening. Your analysis will provide you with the pros and cons of saying “Yes, No Problem” to every project and every prospect. Most importantly, your analysis will also provide you with the solution or solutions you need to implement to avoid your business from dying of this disease.

Syndrome #2 – “I Don’t Have Time”:
Do you find yourself pronouncing these words once too often? If so, that means you have the “Time Management” disease. You probably haven’t realized that your time management skills need to be reviewed. How much time are you putting into each of your daily activities? Take one day and write down a journal of each activity jotting down the time that you start it and the time you end it. At the end of the day analyze each activity and the length of time you dedicated to it. Is it worth that much time? Is that activity taking up time that is better used on a productive activity or on your family? Your analysis will help you determine where your time should be best allocated.

Syndrome #3 – “I Can Do It Myself”:
Yes, you know how to do it so you think you should do it, right? Wrong. One of the most important skills an entrepreneur should quickly learn is to delegate. You, as a business owner, should be doing ONLY those activities directly related to the core of your business. Everything else can be done by someone else. How to determine what to delegate? Simple. Make two lists. On one list you will write down all the activities that are revenue generating – those that make the money. On the other list you write down everything else. That second list is what you will have someone else do. If you follow this procedure your productivity will increase tremendously. You will feel free and with more energy for yourself and your family.

You may have also noticed that the three syndromes I mentioned above can all be easily cured with applying one simple solution: OUTSOURCING. If you outsource your non revenue generating activities, you will be able to always say “Yes, No Problem” because you will have the necessary support to accept more and more projects and new clients; your Time Management skills will be sharpened and most important, you will be able to give time to do what you really love to do: taking care of yourself, your family and your business.

Do what you love, it really pays off!!