5 Important Reasons to Love What You Do & Do What You Love

By Connie Cantillo

You are in business because you feel that others would benefit from what you have to offer, either a product or a service. You feel that what you offer has benefit to you personally and you truly believe in and love it, so you want to share it. If these feelings are not in you, then you surely struggle to market your product or service. Let me tell you why.

1) Enthusiasm
Your enthusiasm is the most important tool in your marketing efforts. It is what makes your prospective customers or clients want to buy from you or hire your services. Enthusiasm however is a natural expression of belief and love. If you don’t love what you do, you certainly won’t be able to show enthusiasm at the time of marketing.

2) Attitude
When you love what you do, your attitude is positive and transparent. The benefits of your product or service just come out naturally from you and easily cling onto your prospective customers or clients. Remember that great attitudes move mountains.

3) Passion
Doing what you love drives passion into your life. That passion is transferred into your marketing efforts. People can practically feel what you say if your passion is real because it comes directly from your heart. That only happens if you truly love what you do.

4) Commitment
Your enthusiasm, positive attitude and passion all combined together turn into your commitment to provide exactly what you say you provide. People perceive and feel your commitment before they see it on a signed document. That trust translates into sales and referrals.

5) Vision
Doing what you love provides the vision that creates the commitment you need to fulfill your dream. Having a clear vision of your goals moves you towards them with enthusiasm, great attitude, passion and commitment.

Love what you do and do what you love. It really pays off.

© 2009 Connie, The Executive Virtual Assistant